Start-up Commercial Expansion Strategy
​
Corporate and brand growth strategy. Rebranding, product development, strategic marketing, and sales plans. Brand positioning. Advertising, PR, communication and content, events, and merchandising. Management of press bureau and external agencies. Market research. Strategic Partner Development.
Head of Marketing
12/12 – 12/14
Revenue Management Systems & Solutions
​
Management of the professional intellect. Strategy definition. Implementation of concept and digital platform. Deployment of tools to improve performance and innovation. Positioning, promoting, and placing solution. Content management. Event management. Development of a collaborative and solution-driven culture.
Revenue Management Knowledge Management
Product Management, Business Development & Customer Experience
​
Vertical marketing strategy. Targeted digital and physical product and business model innovation. Strategic partner development. Go-To-Market strategy. Key account management. Lead of global, cross- functional, virtual team. Global commercial strategy lead. Campaigns, content and toolkits coordination.Positioning of interests in industry decision groups.
Senior Manager Vertical Marketing
Revenue Management
​
Revenue maximization. Strategy and pricing policies. Anticipation of trends and generation of accurate forecasts. Identification of revenue opportunities. Performance measurement and success control.
02/12 – 11/12
Demand and Pricing Analyst
Hotel Account Coordinator
12/10 – 01/12
Product Management
​
Portfolio product and profitability management. Market strategy. Marketing campaigns. Managing supplier relations. Reporting and statistics
08/07 – 06/10
Diverse
Event Project Manager. Stand & On-site Event Manager. Hostess chief. Market Study Consultant. Tourist Office Agent.
06/20 – Present
01/15 – 10/21